Tag
Membership
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ERISA Fiduciary Governance Expands Into Voluntary Benefits
In the first article in this series, I introduced the idea that many nonprofit associations already operate with…
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Making the Big Tent Feel Like Home
How do you make members feel seen and heard in a “big tent” trade association that represents nearly…
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Building Member Value Through Impact and Sustainability
In an era of rapid change, the associations that succeed will be those that clearly understand and reflect…
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Transforming Member Stories Into a Sustainable Engagement Engine
A recent study conducted at Georgia Southern University found that members who engaged with two or more association…
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Emergency Nurses Group Takes In Folded Association’s Members
The International Association of Forensic Nurses had been hit by employee fraud and the loss of a substantial…
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Building Membership That Lasts: A Practical Guide to the Full Member Lifecycle
Many associations invest heavily in membership, yet recruitment, engagement, and retention continue to challenge even well-run organizations. In…
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How to Identify and Prevent Member Churn Before It Happens
Strong member retention rates don’t happen by accident. Learn how to spot shifts in behavior and combat disengagement at the…
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Is Your Event Still Worth the Trip?
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel…
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Advocacy for Impact, Measurability, and Scalability: Influencing Change through Member and Industry Engagement
Advocacy is a critical part of an association’s short- and long-term goals, often serving as a central pillar…
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Three FAQs for Creating Custom Member Portals for Associations
With the rise of AI technologies, associations are facing a unique challenge: Members increasingly expect the same personalized…
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How Generation Z and Millennials Are Changing the Giving Landscape
The philanthropic sector is poised for a significant transformation. Almost $124 trillion in assets is set to pass…
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6 Trends Redefining the Association Member Experience
Associations have long played a distinct role in professional life: bringing people together to share knowledge, set standards,…
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Public-Health Group Launches Data-Sharing Initiative
ASTHO’s consortium is designed to allow officials across the country to better access relevant information on mortality and…
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Organizational StrategyArticle
While Associations Debate AI, Members Are Moving On
Most associations are approaching AI the same way they approached every other new technology—cautiously, deliberately, and a little…
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Making Engagement Visible With Structured Member Stories
Associations are communicating more than ever, but are members listening? According to Association Adviser’s “2025 Benchmarking Report,” the…
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Beyond Attendance: How Learning Drives Mission Impact
For years, associations have measured learning success the same way: attendance numbers, completion rates, and satisfaction scores. Did…
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From Member Directory to Member Ecosystem: The Future of Association Connectivity
Most associations have a member directory. That being said, few have a mechanism to create a true member…
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Report: Associations Need to Prove Their Relevance
Association Laboratory’s survey suggests that employers are tightening their belts and looking beyond associations for training and support.
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Member Retention in the Age of Subscription Fatigue
Member Retention in the Age of Subscription Fatigue
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For the Love of Associations—Be the Change
Years ago, in the membership department of a specialty medical association, dues payments were taken over the phone…
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Why Ceremony Works: Building Member Loyalty Through Meaningful Moments
There is often a quiet moment at the beginning of a gathering, before the program officially starts, when…
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What Attendee Retention Really Says About Association Relevance
Across the association landscape, event attendance has become a pressure point. Events are more expensive to produce. Attendees…
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Report: Associations Struggling With Member Engagement
Growthzone’s annual benchmarking report suggests that that leaders can do more to regain lapsed members and speed renewals.
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The Engagement Gap Behind Today’s Membership Declines
Association membership has been flat or declining for nearly a decade, according to Marketing General’s recent Membership Marketing…
