Tag
storytelling
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Organizational StrategyArticleOver 5 years old
3 Lessons: Think Big
Rupen Shah, the Director of IT for the National Apartment Association, aims high and won’t give in to…
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Conscious InclusionArticleOver 5 years old
Books: Prediction Machines; Powered by Storytelling; Gender Ambiguity in the Workplace
If you’re among the many leaders unclear whether artificial intelligence will make your job easier or your association stronger,…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Storytelling on the Event Stage
The Financial Times is experimenting with creative forms of storytelling at the theater. Also: why you should ditch…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Kickstarter: How to Succeed by Taking Chances
If you’re online, you’re likely exposed a few times a day to a world Yancey Strickler helped create.…
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Marketing / CommunicationsArticleOver 5 years old
Repurposing Power: Do You Have Gold in Your Archives?
The Society of Women Engineers built an integrated marketing and advocacy campaign from century-old letters found in its…
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AdvocacyArticleOver 5 years old
How Storytelling Can Help Congressional Champions Make Your Case
Most associations rely on two time-tested strategies for their advocacy efforts: storytelling and congressional champions. With the first…
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Marketing / CommunicationsArticleOver 5 years old
To Tell Your Members’ Story, Think Like a Journalist
Your members are doing important work every day, but their stories often go unheard or unseen. To better…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Become Expert Storytellers
A new whitepaper from the Atlanta chapter of the American Marketing Association points to the importance of storytelling…
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MembershipArticleOver 5 years old
Membership Hack: “Humans of New York” for Members
To provide a more personal look at its members, the Ohio Society of Certified Public Accountants features photo…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Lessons From Budweiser: Give Your Workhorse a Breather
AB InBev is giving its famed Clydesdale horses a break during this year’s Super Bowl, in favor of…
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Marketing / CommunicationsArticleOver 5 years old
Go Deeper with Member Storytelling
Associations can leverage the power of storytelling to unearth history, encourage conversation, and get to know your members…
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Marketing / CommunicationsArticleOver 5 years old
Why Your Association Should Start Storytelling
Storytelling is a powerful way to communicate. Here’s how the International Sign Association incorporated a storytelling strategy in…
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Marketing / CommunicationsArticleOver 5 years old
Ad Campaign Shares Human Story of Equipment Manufacturing
The Association of Equipment Manufacturers launched a new campaign this week to highlight the contributions of the industry…
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Marketing / CommunicationsArticleOver 5 years old
Happy or Sad? Nonprofit Marketing Image Considerations
When it comes to donating money, people respond differently to happy and sad facial expressions in nonprofit marketing…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Ad Lab
Offering advertisers an agency experience with content marketing.
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: Don’t Be Shy About Speaking in Public
Public speaking offers up opportunities for you and your organization that you don’t want to miss. Also: Daily…
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Marketing / CommunicationsArticleOver 5 years old
Create a Container: Storytelling Strategies to Engage the Next Generation
So many associations have been trying to figure out how to keep their industries relevant as millennials and…
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LearningArticleOver 5 years old
Female Re-Enactors of Distinction Honor a Hidden Past Through Storytelling
One organization gives voice to African-American women of the Civil War era. Also: How to create a culture…
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Executive LeadershipArticleOver 5 years old
How to Tell Your Story and Become a Better Leader
Every leader has a story—a collection of experiences, perspectives, and values that shape who they are, the actions…
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Marketing / CommunicationsArticleOver 5 years old
Success Starts Here: Campaign Highlights Public School Victories
The Success Starts Here campaign, organized by the Pennsylvania Schools Boards Association, seeks to raise positive awareness of…
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Career DevelopmentArticleOver 5 years old
How to Share Your Accomplishments
How can you bring attention to your accomplishments at work without coming off as an obnoxious self-promoter? The…
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Career DevelopmentArticleOver 5 years old
Career Coach: Bragging Done Right
Career advice from Carol Vernon, certified executive coach, principal of Communication Matters.
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AdvocacyArticleOver 5 years old
VR for Good: Oculus Launches New Nonprofit Initiative
Eyeing a plan to bring virtual reality to the masses and drive its potential for social change, the…
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Marketing / CommunicationsArticleOver 5 years old
Get More From Member Stories
One of an association's most powerful tools for moving members to action is, well, other members. And, in…
