Crowdfunding Association Makes Promotional Push

Curious about how new business models are taking to the world of associations? Check out what the still-fresh National Crowdfunding Association is doing.

The Kickstarter model just got a kick-start of its own.

The National Crowdfunding Association (NCA), started earlier this year and aiming to promote the efforts of the quick-growing crowdfunding industry, will get some marketing assistance from Equity Advertising Ventures (EAV), a San Diego-based marketing firm.

EAV will help promote the association and the concept of crowdfunding and will offer customized services to the association’s members.

“As a central mission of the National Crowdfunding Association is to help entrepreneurs achieve their dreams, we welcome this exciting new partnership with EAV,” said NCA Executive Director David Marlett.

EAV President Ray Daives will also become the association’s director of marketing.

The industry is on an upswing as of late — with some efforts on Kickstarter or elsewhere drawing huge media coverage and the passage of the JOBS Act opening the field for crowdfunding-style investments in traditional fields.

But some growing pains come with being a new industry. One example: Last week, Kickstarter’s Perry Chen, Yancey Strickler, and Charles Adler wrote a blog post, “Kickstarter is Not a Store,” presenting a series of new rules for those launching products on the site in an effort to protect both creators and audiences from unrealistic hopes, especially in cases where no finished product exists.

Clearly, crowdfunding is a growing field. How could your association benefit from using crowdfunding ventures?

(TMG archive photo)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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