Article Marketing / Communications 2 min read
Social Media Roundup: The Growing Newspaper Gap
Is there room for associations to fill in when local newspapers decline? Also: Should you promote your star?
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Today is a new day in New Orleans — one without a daily newspaper for residents to call their own. Much has been written about (opens in a new tab) The (New Orleans) Times-Picayune’s move to three-days-per-week coverage, but is there opportunity amid the change? That and more in today’s social media roundup:
The slow media decline
Sigh: #TimesPicayune (opens in a new tab) no longer a daily paper. http://t.co/Lv4XmVPA (opens in a new tab) & Burlington (VT) struggles to reinvent their paper. http://t.co/l8H6DvUO (opens in a new tab)
— Joan Eisenstodt/she/her/they (@JoanEisenstodt) October 1, 2012 (opens in a new tab)
Associations Now has some weird timing. Today, we start a new online publication in earnest, a day after The (New Orleans) Times-Picayune published its last daily print issue (opens in a new tab). A number of nonprofit community journalism efforts (opens in a new tab) are working to become viable alternatives (opens in a new tab) after an announcement earlier this summer that The Times-Picayune would be laying off much of its staff, and DashThirtyDash (opens in a new tab), a community-based nonprofit designed to help laid-off workers at the paper, got its start in July. And, we know the value of nonprofits as community drivers (opens in a new tab). With stories like that of The Times-Picayune becoming more common, how can local associations and community groups step up and provide information as a community service — or provide support to struggling local media? (ht @JoanEisenstodt (opens in a new tab))
Can promotions cause departures?
I believe this can be true RT @GuyKawasaki (opens in a new tab) How to lose top talent: Promote ’em http://t.co/4sIqLR0u (opens in a new tab) #assnchat (opens in a new tab) #eventprofs (opens in a new tab) #asae (opens in a new tab)
— Linda Chreno (@LindaChreno) October 1, 2012 (opens in a new tab)
Maybe your “star talent” isn’t looking for a new title. Linda Chreno, CAE, IOM, of Marketing General points out a thoughtful SmartBlogs piece on the nature of promoting a rising star. “A promotion is usually more than just more money,” writes consultant Martha Finney (opens in a new tab). “It represents additional responsibility, different responsibility, often a new circle of peers, and the moving away from the work that has made that star shine. Is that really what both of you want?” (ht @LindaChreno (opens in a new tab))
What cool stuff have you seen today? Post about it in the comments!
(Flickr photo by dsb nola)
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