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Social Media Roundup: The Public Perception of Lobbying

What one association exec says a recent report gets wrong about lobbying. Also: How to run an effective Twitter chat.

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Lobbying is one of the more difficult optics issues Washington, DC-based associations face. In the media and popular culture, it often gets a negative rep, but is the public perception of lobbying a fair one? That and more in today’s Social Media Roundup:

Lobbying’s Broad Brush

An incorrect portrayal? The American Psychological Association’s Stefanie Reeves, MA, CAE, finds fault with a recent CBS Sunday Morning piece on lobbying  (opens in a new tab), which she says misrepresents the profession. “Now, are there shady lobbyists? Absolutely. I’ve seen them in action,” she writes  (opens in a new tab). “However, the profession has been painted with this broad brush as if every lobbyist is part of some evil plot.”

Tweet Your Chat

Run a Twitter chat? Don’t forget about the structure, according to Washington University Law’s Melissa Woodson. The structure, she writes on Spin Sucks  (opens in a new tab), is the most important thing: “Will you let it flow organically? Or will you format it with specific questions every 10 minutes? Typically, the best chats have a finite time frame—30 minutes to an hour—and are built around a series of questions.” (ht @deirdrereid  (opens in a new tab))

What cool stuff have you seen online today? Shoot us a tweet  (opens in a new tab).

(TMG archive photo)

Ernie Smith

Ernie Smith is a former senior editor for Associations Now.

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Tags: #Business #Communications #Public Perception #Social Media

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