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Social Media Roundup: Evernote for Event Planners

By / Oct 24, 2012

Why one event planner says Evernote is a lifesaver. Also: Where to dig for blog posts when you’re out of ideas.

Ever feel like things are overwhelming, and you need a way to organize your events? We might have the app for you.

That and more in today’s Social Media Roundup:

Evernote’s Event Expertise

Yesterday, we covered the value of Dropbox as an event-planning tool. Evernote, it turns out, is useful in exactly the same way. Justin Nowak, the VP of Community and Events for the Canadian Cloud Council, says he uses Evernote for planning all of his events. According to Nowak, it’s an end-to-end tool for him. How’s it working out? “For one, I’ve significantly cut down on email,” he claims. “But more importantly, I’m getting a ton more sleep now. I used to run around like a chicken with its head cut off, but now everything is more organized and I feel a sense of calm (as much as you can when you plan events!). On a daily basis, I can just go into my Evernote account, be reminded of what needs to get done, and get right to it.” That said, some people just don’t get it. Here’s one who doesn’t. (ht @pcmaconvene)

Have no idea what to write?

Maybe you’re looking in the wrong spot. Obviously, blogging still has a huge value, but do you ever feel like the well runs dry? Fortunately, consultant and marketing expert Jeff Bullas has a few ideas, some technical and some practical. A key one? Focus on the art of telling a good story: “A great story has anticipation, a feeling of ‘what’s next!’ and a resolution that doesn’t leave the reader feeling cheated or angry,” he writes. “A good story makes a person feel something, whether it’s laughter or empathy or some other emotion. Have fun with your story, or be serious. People love stories. Tell them one. Tell them a story as a series, or to generate leads. Just tell a great story.”

Have you read a good story lately? We’d love to hear about it! Tell us in the comments.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

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