Article Marketing / Communications 2 min read
Social Media Roundup: The Value of an Engaged Community
A digital marketing firm breaks down the benefits of an engaged community. Also: Why the small things matter more than the big things, sometimes.
Heads up: this content is over 5 years old, so some information may be out of date.
Don’t have many people commenting on your blog?
Maybe this is a big problem — but maybe, just maybe, the people you’re hearing from are the right people. And you shouldn’t sweat it too much, because you already have an engaged community.
That and more in today’s Social Media Roundup:
More Comments = More Problems?
RT @copyblogger (opens in a new tab) Do More Comments Make Your Blog Stronger? – http://t.co/wQpzjfAM (opens in a new tab) #nsa12 (opens in a new tab) #eventprofs (opens in a new tab)
— Cara Tracy, CMP, CMM (@cjtracy) November 9, 2012 (opens in a new tab)
According to digital marketing agency BlueGlass, not having a slew of comments isn’t necessarily the end of the world. “It’s true that more comments can show a more engaged community, which is important for any blog,” marketing analyst Deanna DeRosa writes (opens in a new tab). “But just because a blog isn’t getting 10 or 20 or even 100 comments per post doesn’t mean it’s not reaching and influencing people. Success can be interpreted differently from blogger to blogger, and there are certain things (like lots of comments on every post) that a blog doesn’t need to be successful.” There are a lot of good thoughts in this piece — and it could be an opportunity to rethink your site’s approach a little. (ht @cjtracy (opens in a new tab))
A Little Hinge Goes a Long Way
Association execs know that success is everything done right; failure is just one thing done wrong. http://t.co/6jUSzk1l (opens in a new tab) #associations (opens in a new tab)
— Steve Drake (@SteveDrake) November 9, 2012 (opens in a new tab)
Writing on his blog, consultant Steve Drake pulls a lesson from a recent Wall Street Journal article noting the added value of $10 hinges for laptops (opens in a new tab), now that Windows 8 has now become more focused on touch-screen computing. He builds a much deeper lesson from it, explaining how we don’t get judged on our major successes (opens in a new tab) but our minor failings. “So, be sure you and your staff are focused on the little things within your overall programs and services,” he advises.
What cool stuff have you seen online today? Let us know in the comments.
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