Skip to content
Home » Articles » Social Media Roundup: Keep Mobile Apps in Your Event Arsenal

Article Meetings / Events 2 min read

Social Media Roundup: Keep Mobile Apps in Your Event Arsenal

A recent study shows that for many event organizers, creating a mobile app for an event is essential. Also: Siri, step aside. Google Now is now available for iOS devices.

Anita Ferrer

Heads up: this content is over 5 years old, so some information may be out of date.

Pan the room at your next event and you’ll notice plenty of attendees using their smartphones. Did you create a mobile strategy while planning your event? Most event organizers don’t let mobile device opportunities pass them by.

That, and more, in today’s Social Media Roundup:

There’s An App For That

Are mobile event apps essential? A recent study by exhibition and event app provider Propeller Mobile found that organizations in the United Kingdom have increased their use of event applications by 49 percent. Why? A lot of it comes from their own trust and usage of mobile applications. Two-thirds of respondents agreed that apps not only enhance the attendee experience, but also help meet the event professional’s goals. Event Industry News reports  (opens in a new tab) that 80 percent of organizations in the U.S. have been providing event apps or will provide one within the next two years. (ht @etouches  (opens in a new tab))

In The Now

Do you need a virtual assistant? If you’re an iOS user, today is your lucky day. Apple broke into the scene with the Siri service, and now Google is bringing Google Now into play  (opens in a new tab). Google Now is basically a virtual assistant, but it even anticipates what you’re going to search for before you search it. “Our goal is to get you the right information, at just the right time,” Larry Page wrote on his Google+ page  (opens in a new tab). “Now provides boarding passes, delivery updates, and traffic conditions… without you having to ask first. And this quarter we added movie tickets nicely packaged with directions to the theater.” Do you plan to give Google Now a spin? (ht @k3v2/  (opens in a new tab))

What links have you been sharing today? Let us know in the comments.

Anita Ferrer

Anita Ferrer is a contributor to Associations Now.

More articles by this author

Tags: #apps #Meetings #Mid-Level Professional #mobile strategy #Technology

Comments

Comments are for ASAE members. Learn more about comments on this site.

Log in to your member account or join ASAE!