Article Meetings / Events 2 min read
Face-to-Face Interactions: Get Your Staff Ready to Network
A recent study shows event attendees value face-to-face interactions over other conference advantages. Also: Can visual data be the next attraction at your event? How one Dutch artist is transforming data into art installations.
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Event attendees trolling the tradeshow floor are looking for solutions to their business challenges, and research says what they really want is face-to-face interaction with quick answers to their questions. Are your exhibitors ready to provide them?
Tips for exhibit booth staffing, and more, in today’s Social Media Roundup:
Interaction is Key
#CEIR (opens in a new tab) Says: Having Questions ‘Answered on the Spot’ a Unique Value of Physical Exhibitions #eventprofs (opens in a new tab) #tradeshow (opens in a new tab) http://t.co/6qYOpPwtqf (opens in a new tab)
— lizmazei (@lizmazei) May 13, 2013 (opens in a new tab)
Who should be in the exhibit booth? The Center for Exhibition Research (CEIR) found that attendees value on-the-spot attention (opens in a new tab). Who needs to provide it? Easy: your exhibitors’ booth staff. More thoughts on the matter from CEIR: “Exhibitors tend to have sales and marketing staff in the booth, and perhaps executive management. It is less frequent that technical roles are represented. Are exhibitors missing a major opportunity to connect with attendees by excluding technical staff? Are they missing important market feedback that can result in product enhancements or new products?” (ht @lizmazei (opens in a new tab))
Super-sized Visual Data
Imagine turning data from your meeting or conference into a beautiful 3D art display http://t.co/efxzevQYXL (opens in a new tab) #eventprofs (opens in a new tab) #meetings (opens in a new tab)
— Convene (@Convene) May 13, 2013 (opens in a new tab)
Want to show off art made out of data at your next conference? Dutch artist Willem Besselink might be the guy to talk to if the idea sounds appealing, as he conceptualizes data and transforms it into three-dimensional displays (opens in a new tab). Each installation represents a new set of data guidelines, but Besselink says explanation of the data behind the piece isn’t needed for the viewer to appreciate the art. “It should not be necessary to present those with the work, but it might make the art itself more interesting,” the artist told Fast Company. (ht @Convene (opens in a new tab))
What links have you been sharing today? Let us know in the comments.
(Thinkstock/Fuse)
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