Article Marketing / Communications 1 min read
Celebrate Your Success with Commemorative Collages
Innovation is on the rise at this year’s MM&C. One company is using 3-D art to change the way we commemorate success. Also: Don’t over promote to your audience. Engage with the 4-11 rule.
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ASAE’s Marketing,  Membership & Communications Conference (opens in a new tab) (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. (Check out our live coverage here: http://associationsnow.com/mmc-liveblog-rebelmouse/)
Get more takeaways from the conference, including how one art studio is helping associations create commemorative collages, in today’s Social Media Roundup.
Custom 3D Art
https://twitter.com/chicagogirl27/status/341950736051105793
Celebrate your success with stunning 3D collages. One Maryland-based studio is bringing innovation to associations through art. One of A Kind Inc. Artist Lawrence Romorini and Studio Director Donna Rome help clients create 3D commemorative collages of their success stories (opens in a new tab). Romorini and Rome work closely with every client, from inception to completion of the work, to help create compelling visual stories with a high level of detail. (ht @chicagogirl27)
The Simplicity of Promotion
The 4-11 rule: For every four pieces of content you put out, you should only put one piece out that is promotional. @JoeStella (opens in a new tab) #mmccon (opens in a new tab)
— GLC (@glcdelivers) June 4, 2013 (opens in a new tab)
The best marketing is sometimes the simplest.  In this morning’s “Communications Reboot: When to Start Over” session, communications expert Joe Stella (opens in a new tab) shared a few tips with his audience, including this one: For every four pieces of content you send out, you should only send out one that is promotional. Why? So you don’t overwhelm your audience with promotional messages. Promotional content is good, but engaging content is more likely to create brand awareness, Stella says. (ht @GLCdelivers)
Have you given Stella’s tip a try? Let us know in the comments.
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