Article Marketing / Communications 2 min read

Social Media Roundup: Hip Hop Creates Fresh Content

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Also: Kick off your event coverage with Vine.

Jasmine McGee

June 5, 2013

Heads up: this content is over 5 years old, so some information may be out of date.

ASAE’s Marketing, Membership & Communications Conference  (opens in a new tab) (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. (Check out our live coverage here.)

Learn how to embrace the art of remixing to produce fresh marketing content, maximize the potential of Vine, and more, in today’s Social Media Roundup.

Think Like A DJ, Think Like A Curator

https://twitter.com/BryanKellyNow/status/341903094478684160

If you think hip-hop and content marketing don’t belong together, then think again. In an energetic session, web strategist Maddie Grant  (opens in a new tab) and Aptify’s director of marketing, Bryan Kelly  (opens in a new tab), encouraged content marketing professionals to pay homage to the principles of old-school hip-hop and apply them to their brand.  (opens in a new tab) Fresh content marketing is all about innovation, remixing, authenticity, and storytelling. (ht @BryanKellyNow)

Keep a swipe file. Collect all sorts of things that you like for inspiration to remix your stuff! #mmccon  (opens in a new tab) lk18

— Elizabeth D. Cook (@lize36) June 4, 2013  (opens in a new tab)

Discover inspiration. (ht @lize36)

Freshen Up Your Creativity With Vine

A little GLC cameo! RT @batescreates  (opens in a new tab) Meet the faces behind these exhibitor logos at #MMCcon  (opens in a new tab). @MMCcon  (opens in a new tab) https://t.co/FnpyrQcWPo  (opens in a new tab)

— GLC (@glcdelivers) June 5, 2013  (opens in a new tab)

Visual bursts of innovation: In six seconds or less you can make a huge statement. How? By using Vine, Twitter’s new mobile video service.  (opens in a new tab) The service initially was available only to iPhone and iPad users, but now it’s on Android devices. To show how great Vine can be for live event coverage, Bates Creative  (opens in a new tab) put together a short video bursting with logos of some of this year’s conference attendees. In six seconds, this video gives us a glimpse into the the thriving creativity of ASAE’s Marketing, Membership & Communications Conference. (@GLCdelivers)

Have you used Vine for event coverage? Share your thoughts in the comments.

Jasmine McGee

Jasmine McGee is a contributor to Associations Now.