Article Meetings / Events 1 min read
Association Event Ideas: Beer Gardens, Increased Visuals
An image is worth a thousand words, so what do pictures say about your event? Also: Why Beer Gardens are the new summer venue for events, and how they create a sense of community.
Heads up: this content is over 5 years old, so some information may be out of date.
 Visuals are powerful during event presentations, but the images capturing your event can be even more powerful.
In today’s Social Media Roundup, we see why photographic coverage of your event is essential, and how beer gardens are the new hotspot for summer events. Read on for more association event ideas:
Tell A Story
https://twitter.com/thehubtalks/status/344148434195988480
Every moment is worth capturing. Moments are the lifeblood of events, and they shouldn’t be just experienced then forgotten. Capture, remember, and share the memories from your events via images. “One good image could find one hundred uses and spread your message far and wide (opens in a new tab),” writes Keith Johnston for Plannerwire.net. Even if you don’t hire a professional photographer, it’s still worth encouraging members of your association to take pictures before, during, and after the event to share later. (ht @thehubtalks (opens in a new tab))
Not Your Average Bar
https://twitter.com/mljevent/status/344131919891529728
Big television screens, loud music, laughter, and beer. It sounds like happy hour at a sports bar, but it’s not. Beer gardens, which are German-style beer halls, are a popular summer venue for event professionals seeking to create community. Rob Johnson, vice president of marketing responsible for the bookings at Victory Beer Hall, explains their appeal to BizBash (opens in a new tab): “People really like the communal-table seating—it allows for a lot of easy mixing at an event that can have the tech and presentation elements, but not feel formal and stuffy.” Beer gardens can create a sense of open community for attendees and provide a higher level of energy and entertainment compared a traditional venue. (ht @mljevent (opens in a new tab))
Have you considered hosting your events at a beer garden? Share your thoughts in the comments.
(photo by Carollainy/Flickr)
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