Social Media Roundup: The Art of Printed Brochures

Whether you keep it simple or go all-out with design, a printed brochure is still a great way to promote an event or initiative.

Discover the different types of brochures out there, and more, in today’s Social Media Roundup:

Choosing The Right Brochure

Discover 6 basic types of printed brochures: http://t.co/TOpFLgTMWa  (opens in a new tab) #eventprofs  (opens in a new tab)

— Heidi Thorne (@heidithorne) July 9, 2013  (opens in a new tab)

Don’t laugh—printing stuff on paper is still a necessary part of what associations do, so it’s best to know your options. And while printing can be expensive, a well-designed brochure could be worth the cost. In her HubPages article “How to Use Brochure Printing for Your Business  (opens in a new tab),” marketing expert Heidi Thorne gives a full breakdown of the types of brochures, designs, printing, and paper options. Why does it matter? Thorne writes that a “well-organized and beautifully printed physical brochure can often make a significant impression since it engages multiple senses (vision, touch), which can improve chances of making a sale. Carefully evaluate whether the intended audience is more likely to respond to an online or printed piece.” (ht @heidithorne  (opens in a new tab))

Participant-Driven Meetings

Meeting participants deserve real choices, not just window dressing @ASegar  (opens in a new tab) #eventprofs  (opens in a new tab) #assnchat  (opens in a new tab) http://t.co/vOMNcylK29  (opens in a new tab)

— Spotl1ght Communications (@Spotlight_Coms) July 9, 2013  (opens in a new tab)

Give your meeting attendees the freedom to choose how they learn, engage, and connect. It can be difficult to please everyone, but by giving attendees a choice, you can create a vibrant experience that is truly participant-driven. In his latest blog post (complete with cute photos of his grandkids), former physics prodigy and master event planner Adrian Segar discusses  (opens in a new tab) how social production should be a model for adopting innovative participant-driven meetings. “Meeting planners now need to take on the ‘frightening job’ of changing conference models to those that give participants real choices about what, how, and with whom they engage, learn, and connect,” writes Segar. (ht @CUTComs  (opens in a new tab))

What choices are you giving your meeting attendees? Let us know in the comments.

(iStockphoto/Thinkstock)