Social Media Roundup: The Benefits To Getting Creative

A creative boost gives your brain what a shot of espresso allows your body: a much-needed wake-me-up. Challenging the mind fires off new signals and rewires how the brain processes information, according to Evernote CEO Phil Libin.

The details, and more, in today’s Social Media Roundup:

Rewired

https://twitter.com/JornBuhring/statuses/384624482452664321

Creativity, in key: A spoonful of creativity—or in this case, a note that brings melody to mind—rewires how you think and refreshes how you apply your know-how. For Evernote CEO Phil Libin, the challenge of learning to play the piano snapped something in his mind, he says in his Inc.com article “How a Creative Hobby Can Do Wonders For Your Business.”  (opens in a new tab) He approaches his office responsibilities differently, citing the grand instrument as the force that renewed his productivity in the workplace. “I’m smarter than I was a few months ago, with new ways of seeing things, a new mental vocabulary, and greater cognitive dexterity,” he writes. Tap into your creative side. You’ll be humming to a new arrangement of that same old song. (ht @JornBuhring  (opens in a new tab))

Blown Away

Looking for ways to increase your social engagement at your event? Try popping a balloon! http://t.co/iH9Cw3lFsY  (opens in a new tab) #eventprof  (opens in a new tab)

— May The Smoke Be With You (@JoeLeavitt) September 30, 2013  (opens in a new tab)

Plugging into the virtual airwaves: Here’s the strategy: Connect a deflated balloon to a computerized pump, and trigger the pump to release air as individuals tweet a specified hashtag. Some 200 to 700 tweets later, the one that makes that balloon pop will win a prize. Brilliant, right? That’s how AT&T fueled its Twitter engagement at a handful of its sponsored events, reports BizBash’s Mitra Sorrells in her article on encouraging Twitter activity at events  (opens in a new tab). “There are a lot of Twitter walls that show tweets as they come in,” said Andrew Knutson, manager for Team Epic, the company behind the strategy, “but this performs a physical action and it happens within less than a second.” Pump the PR work using the digital thumbs of your event attendees. Your tweeters and tweets could well be blown away. (ht @JoeLeavitt  (opens in a new tab))

What links are you sharing today? We’d love to hear, in the comments below.

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