Social Media Roundup: Time to Close the Generation Gap

What the Twitter feud between Miley Cyrus and Sinead O’Connor can teach associations about success, and more, in today’s Social Media Roundup.

Closing the Gap

How are Sinead & Miley like your association members? Hint: generation gap. #assnchat  (opens in a new tab) (via @avectra  (opens in a new tab)) http://t.co/z18mGzAqIA  (opens in a new tab)

— Deirdre Reid, CAE (@DeirdreReid) October 10, 2013  (opens in a new tab)

The catfight between queens of controversy Miley Cyrus and
Sinead O’Connor is more than water-cooler talk for the savvy association executive. While it is nothing new that certain older, wiser people have a tendency to grow frustrated with their younger, less-experienced coworkers, and vice versa, freelance writer and former association executive Deirdre Reid believes “both generations have much to learn from each other.” From adopting mutual respect to providing Gen Y employees with a more meaningful work experience, Reid provides five cross-generational guidelines  (opens in a new tab) for association leaders looking to bring boomers and millennials together. (ht @diedrereid  (opens in a new tab))

Constant Chatter

Why events are a crucial part of any content marketing strategy: http://t.co/NgtW1mDUgZ  (opens in a new tab) via @SmarterShft #eventprofs  (opens in a new tab)

— Convene Magazine (@pcmaconvene) October 10, 2013  (opens in a new tab)

Face time: We might live in the mobile generation, but B2B professionals say live events are still the best way to market content and network with colleagues. While you might not immediately think of your annual event as a form of content marketing, it surely is. Smarter Shift discussed the idea of live events as marketing tools in its weekly #ContentChat  (opens in a new tab). What the chat revealed was that marketers enjoy meeting influencers in person. Participants mentioned the benefits of collaborating and engaging with others while also creating deep connections that are often missed through social media. Others discussed the importance of trust in an online/offline relationship and how individuals are more driven to work together when they have an opportunity to meet face to face. (ht @pcmaconvene  (opens in a new tab))

What have you retweeted today? Share with us in the comments.

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