Content Marketing: Don’t Just Focus on Yourself

Stuffing inboxes with self-serving hype about the awesomeness of your association’s upcoming events is passé. Content marketing is now the blueprint for boosting appeal and building relationships with members.

Yet, as Cvent contributor Jenise Fryatt points out  (opens in a new tab), even this popular strategy can become self-centered. To avoid invading your members’ space with a barrage of tactless tweets and emails, she suggests refining your conference content-marketing strategy.

“Once you find your community, you will also need to spend some time building a reputation as a helpful member of the group,” she writes. “Again, posting ‘Attend my great event!’ messages is the quickest way to get shut out.”

Be sure to check out Fryatt’s post  (opens in a new tab) for more tips.

Tweet of the Day

Four Leadership Tips to Bring Out the Best in Your Team http://t.co/jvVn56irRV  (opens in a new tab) #lifehack  (opens in a new tab)

— LifeHack (@lifehackorg) March 19, 2014  (opens in a new tab)

Guide, don’t micromanage: Lifehack’s Ricky Nowak recommends  (opens in a new tab) that office leaders establish a better culture for creative thinking among employees by adopting a less restrictive approach to management.

Other Good Reads

We’ve got spirit, yes we do: In a post on Inc.com, VerticalResponse CEO Janine Popick advises  (opens in a new tab) that a good way to keep your employees in a motivated mood is by showering them with appreciation and gratitude.

“Are you keeping your employees focused on the big picture?” Adam Vaccaro of Build  (opens in a new tab) talks about the importance of your mission statement.

“Thinking is legitimately tiring”: The Ottawa-Gatineau chapter of the Canadian Society of Association Executives offers six ways  (opens in a new tab) to elevate your board’s decision-making process.

Looking for a community manager job? Socious Marketing and Strategy Director Joshua Paul suggests steps  (opens in a new tab) to win over the recruiters.

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