Thursday Buzz: Where Associations Saw Their Membership Grow in 2013
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation.
For many organizations, membership is looking pretty solid these days, thanks to all the new faces.
That’s according to early results from the 2014 Membership Marketing Benchmarking Report, shared by Tony Rossell, senior vice president of Marketing General, Inc. He reports that 53 percent of organizations in MGI’s most recent survey have seen growth in their membership numbers, and 24 percent saw increases above 6 percent.
Where’d the growth come from?
“Interestingly, the growth again this year did not come from increased renewal rates, but from higher levels of new member recruitment,” Rossell writes. “Overall, 59 percent of all respondents said that their new member input had grown. But of those associations showing an increase in total membership, 70 percent said that their new member input had increased. While only 17 percent of those associations showing a decrease in total membership said that their new member input had increased.”
The full report comes out in June, but you can read more early details from the study on the Membership Marketing Blog.
Innovation as Craft
Like specialty beers, innovation takes many shapes and forms, but ultimately there’s a craft that helps drive it. In a piece for her Smooth the Path blog, consultant Amanda Kaiser argues that innovation has to be an ongoing element of an organization’s work.
“It is a hard thing to pull out and dust off when business metrics are declining,” she writes. “Innovation is something that people and organizations do better when they are constantly working on it.”
Other good reads
Next time you find yourself depriving yourself of sleep in the name of work, check out this graphic on creative routines from the Info We Trust blog and remind yourself that a lot of pretty smart people generally got a full eight hours of sleep. Well, except for Mozart, who only needed five.
Who’s leading the way on social media in your C-suite? According to a new IDG study reported by CMSWire, it’s the CIO.
BlackBerry just broke up with T-Mobile, the Los Angeles Times reports.
According to Virtual Inc.’s Andy Freed, there’s no reason to cut ties with old board members entirely. That’s where an advisory board comes in handy.