Welcome to the 2014 Marketing, Membership & Communications Conference

Description:

Welcome to the 2014 Marketing, Membership & Communications Conference. Hear from Megan Denhardt, CAE what you need to know as a content leader for the conference.

Transcript:

Welcome to the 2014 Marketing, Membership & Communications Conference. We are thrilled to have you as a content leader for the conference — which I am pleased to share with you — is well on its way to reaching record attendance!

I am Megan Denhardt – your program manager for the event – and I just want to spend a quick minute with you highlighting what you need to know as a content leader for the conference.

You should already be familiar with the Speaker Service Center and all the many resources there including attendee demographic information, handout templates, dates and deadlines, AND hopefully you have also read through the short and sweet, 2-page Logistics Log.

Even for you seasoned pros out there, I promise there is good information in the Logistics Log — designed to help you deliver a meaningful education session at the conference. Please do take a look as we want to set you up for success.

To that end, at ASAE, we pay very close attention to the evaluation feedback from our conferences and a critical point coming out of last year's program was that the content offered wasn't strategic or high level enough.

So, this year, when the session proposals came in — we tried extra hard to only accept the sessions that would deliver what attendees wanted — high level content.

This is where you come in. First, congratulations on your session being accepted – and please note this list of items I'd like to impress upon you as a content leader to:

• deliver new content and share new approaches and unique ways of looking at things that have been tried and true

• move beyond the basics and focus your material so that it appeals to a senior level audience, delivering your content at a high level

• make the session as thought provoking as you can.
• Help keep the energy up. You already have an engaged audience eager to learn from you, seeking your solutions — but also

• Encourage interaction and questions. You have information to share and attendees also can also learn from the wealth of knowledge in the room.

• Use Facebook and Twitter to share learnings — and ask attendees to contribute.

• Ask at least one person in the room to share what new idea they are walking away with — and then have them post to Twitter.

• Be sure you provide a handout, resources or visual tool for your session. And make sure to meet deadlines — as attendees expect quality take-aways from you.

And finally – please deliver on your promise. Look at your session title and description again and be sure the content you share matches the write-up.

Attendees will expect this from you and will evaluate and rate, you and your session accordingly.

If I can help you in any way just holler!

Please do use me as a resource — and make sure you are up to speed on dates, deadlines and all the many emails from me.

Thank you again for volunteering your time and knowledge to contribute as a content leader at the 2014 Marketing, Membership & Communications Conference.

We look forward to seeing you there!