Tuesday Buzz: Of Course You’re Online. Now Update More!

Steve Drake over at SCDaily  (opens in a new tab) knows your association has a website, despite some doubts that emerged when he came across an Associated Press report  (opens in a new tab) that cited a Google/Ipsos survey of small businesses that found just 55 percent have a web presence.

Hoping to find that associations aren’t equally behind the times, Drake conducted a survey of his own, polling attendees of a conference he was speaking at.

It came as no surprise that more than 95 percent of respondents said they used their sites as sales tools or for outreach. But the follow-up question contained a shock.

“97.2 percent of responding members said they update their websites once a month or less!” Drake wrote, underscoring the importance of not just having a website, but also making sure it regularly gets refreshed with new content.

Drake cites one site, for example, that had a “coming soon” section labeled with a 2012 date. For more of what he learned from the survey, read his full post here  (opens in a new tab).

Tweet of the day

Welcome to the 2014 @MMCconf  (opens in a new tab)! Don’t forget to use #MMCCon  (opens in a new tab) and hub tags in all your tweets.

— ASAE MM&C Conference (@MMCconf) June 17, 2014  (opens in a new tab)

For all of the latest from ASAE’s 2014 Marketing, Membership, and Communications Conference, happening today and tomorrow in Washington, DC, follow the #MMCCon hastag  (opens in a new tab) or stay tuned to our coverage on Twitter  (opens in a new tab) or on our live blog.

Other good reads

For those unfamiliar with Nashville, association industry pro Deirdre Reid has a useful guide  (opens in a new tab) to the city where the 2014 ASAE Annual Meeting & Exposition  (opens in a new tab) will be held August 9-12.

Glimpse a day of in the life of nonprofit communications as seen through the eyes of Susan Daughtry  (opens in a new tab), who works as a business development manager at Martin Enterprises. As part of Nonprofit Marketing Guide’s ongoing “Day in the Life  (opens in a new tab)” series, Daughtry provides a peek into her world.

Visual content is web content’s backbone. Don’t believe it? Consider Buffer’s Kevan Lee’s “Complete Guide to Visual  (opens in a new tab)” an opportunity to be persuaded.

(dejanj01/ThinkStock)