Best Benefit Ever: Helping Realtors Optimize Their Online Presence

What’s the benefit? Only three months after its announcement that members are eligible for personalized top-level domains, the National Association of Realtors  (opens in a new tab) is expanding its digital assistance with supplementary web and virtual marketing tools. NAR has partnered with real estate website and marketing platform Placester  (opens in a new tab) to offer exclusive pricing and features for members’ websites  (opens in a new tab), including six months of free web hosting and design  (opens in a new tab) to any member with a .realtor domain. NAR members will also have access to Placester’s complimentary educational content, including how-to documents, infographics, videos, and webinars, all with the goal of creating impressive websites to assist in revenue growth and lead generation. Bob Goldberg, NAR senior vice president of marketing and business, said in a statement  (opens in a new tab) that the partnership “will make it straightforward and effortless for our members to create their own online presence.”

Why it works for members: Digital competition in the real estate industry is intensifying, and simply listing properties online doesn’t cut it anymore. Placester’s resources, coupled with a .realtor domain, give NAR members a competitive advantage. As Placester CEO Matt Barba said in a statement  (opens in a new tab), the partnership allows brokers and agents to “take control of their online presence.”

Other benefits: Through the Realtor Benefits Program, members can take advantage of discounts for other marketing resources  (opens in a new tab) through companies such as Lowe’s and FedEx Office. And Placester will soon offer NAR members templates that include Realtor trademarks and value statements for their .realtor sites.

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