Article Marketing / Communications 2 min read
Friday Buzz: Google Glass is Dead, At Least for Now
The heavily hyped wearable-computing device goes off the market after a run that drew excitement and criticism in equal measure.
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Is wearable computing dead? Probably not, but the current version of Glass isnât long for this world.
On Thursday, Google announced that it was taking the public beta form of the device off the market and going back to the drawing board to work out the kinks. While many see the move as a death knell for the technology, Google is devoting more resources to the project and says it will use the lessons learned by its beta testers, called âGlass Explorers,â to help build future versions of the technology.
âGlass was in its infancy, and you took those very first steps and taught us how to walk,â the company stated in a post on Google+ (opens in a new tab). âWell, we still have some work to do, but now weâre ready to put on our big-kid shoes and learn how to run.â
The response to the announcement suggests that many pundits arenât buying the official explanation, but they admit the Glass experiment offers some important lessons about wearable computing, whatever direction it takes next.
Some, like The Atlanticâs Jake Swearingen, suggest that the problem with Glass was its built-in camera, a feature that led movie theaters to ban the device and created infamous personalities (opens in a new tab) out of Glass Explorers.
âGoogle Glass wasnât just a way to keep a screen in front of your face all the time; it was also a way to record everything going in front of you,â Swearingen wrote (opens in a new tab). âAnd it turns out very few people are willing to be viewed as walking, talking invasions of privacy.â
But at the same time, the deviceâs strongest potential uses appeared to be for niche industriesâwith tradeshows supplying a perfect example.
âSome of the most interesting use cases for Google Glass revolved around healthcare, manufacturing, and other industries,â noted ZDNetâs Larry Dignan (opens in a new tab). âExplorers did some neat things, but in the end couldnât come up with a killer app beyond taking pictures.â

I spent a little time wearing Glass at the 2013 ASAE Technology Conference, and, looking back, my stance on wearables is about the same: They could work, but thereâs a good chance they might not.
Anyone else have thoughts on Glassâ (temporary) demise?
Other Links of Note
Trying to get a read on your CEO? SCD Groupâs Steve Drake offers some considerations when evaluating the person up top (opens in a new tab).
A big month for online donations:Â Network for Good reports that it saw an 18 percent increase in volume (opens in a new tab) last month compared to December 2013, with #GivingTuesday leading the way.
Do you struggle with criticism? Itâs understandable. The Crew Blog does a deep dive (opens in a new tab) into the different ways that people handle negative feedback.
(lawrencegs/Flickr)
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