Article Marketing / Communications 2 min read
Friday Buzz: The Great Airplane Seating Debate
Is this redesigned airline-seating plan right for you? Plus: the Lego Group's secrets of brand rebuilding.
Heads up: this content is over 5 years old, so some information may be out of date.
If Acro Aircraft Seating (opens in a new tab) gets its way, your next business trip could feature an entirely new seating arrangement.
As described by Quartz deputy news editor Roya Wolverson (opens in a new tab), âThe plan would raise up the three seats near the window on each side of the plane by a few inches, which in some convoluted manner frees up enough room for a fifth seat in the middle section of the plane.â
Wolversonâs post (opens in a new tab) calls the seat redesign âterribleâ and âclaustrophobic.â But opinion notwithstanding, where do the new seats fit into the market? Skift writer Marisa Garcia offers a view of the landscape (opens in a new tab):
âMany budget-conscious airlines are currently only flying one-class configurations on medium-haul flights, with crowded economy seats. Some offer a âpremiumâ seating option that is little more than the same economy seat with more legroom.â
The intention is for Acro to provide a third option for airlines. If youâre a frequent traveler, it may be worth keeping an eye on the planes that would be outfitted with these new seats.
So take a look at a press photo below, made available by Airbus, and judge the seats for yourself.

Tax Advice of the Day
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â NSATax (@NSAtax) April 17, 2015 (opens in a new tab)
Itâs been two days since the Internal Revenue Serviceâs tax deadline, but just in case you missed it or havenât filed for an extension, the National Society of Accountants has some tips (opens in a new tab).
Other Good Reads
For a constructive lesson in how to rebuild an organization, follow along with the Lego Groupâs reinvention, as reported by The Drumâs Katie McQuater (opens in a new tab).
Find out how to succeed by linking to other publicationsâ work, as The New York Times has done, via Capital New York media reporter Jeremy Barr (opens in a new tab).
Legendary Events CEO Tony Conway has revealed 10 inspired design ideas in a post for BizBash (opens in a new tab).
(Dorling Kindersley/ThinkStock)
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