The Big Give S.A., a huge nonprofit fundraiser in San Antonio, begins this Tuesday, with the goal of raising $4 million for the lengthy list of participating organizations.

But that $4 million barely compares to the $100 million raised by the ALS Association’s Ice Bucket Challenge last year.

What’s the connection between the San Antonio event and the ALS Association’s titanic fundraising campaign? ALS Association Texas Chapter Director Tanner Hockensmith explains:

“Something like the Big Give in San Antonio gives almost what a microcosm of what the Ice Bucket Challenge was,” he told KSTAT web news editor Jessica Soto. “It gives the community a chance to not only rally around the ALS Association, but to rally around all of these nonprofits doing great things for the area.”

It just goes to show that even if your organization takes home a huge fundraising victory, it’s still essential to follow through with regional events and engage with local communities, even when your coffers are filled to the brim.

App of the Day

At the intersection of technology, current events, advocacy, and justice rests the American Civil Liberties Union of California’s new app, MobileJusticeCA, which allows users to easily record and report interactions with police officers.

Other Good Reads

What’s it like to be pulled into the heart of a national debate? National Child Support Enforcement Association Vice President Colleen Eubanks, CAE, recounts her experience, via Coulter.

If your association has a role in advocating government policy, then it’s worth exploring this look at algorithmic determination from Ford Academic Fellow Virginia Eubanks, via Slate.

See if your Office 365 dreams made the list in Fifty Five and Five Founder Chris Wright’s list of features the platform needs to launch next year, via CMSWire.

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