Article Marketing / Communications 1 min read

6 Social Media Tools to Maximize Your Potential Audience

Go beyond your automatic scheduling and dive deep into the performance of your social activity. Plus: An annual review of logo design trends.

Morgan Little

June 15, 2015

Heads up: this content is over 5 years old, so some information may be out of date.

Ann Smarty  (opens in a new tab), brand and community manager for Internet Marketing Ninjas  (opens in a new tab), has a stern warning against being lulled into a false sense of security by auto-publishing social media tools.

“In fact, publishing your article is just the first step,” she writes in a post on SocialFish  (opens in a new tab). “Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.”

Smarty lists six tools that can help in various steps of the content-production process. They include:

Scheduling Tools

Social Promotion Tools

Email Marketing Tool

GetResponse  (opens in a new tab)

If you want to know more about these services, check out Smarty’s full post  (opens in a new tab).

Design Insight of the Day

LogoLounge  (opens in a new tab) founder Bill Gardner has released his annual design trends report  (opens in a new tab), and Quartz reporter Anne Quito  (opens in a new tab) has a breakdown of the findings  (opens in a new tab). Don’t read it looking for direct inspiration, though: Gardner warns, “Please do not consider this report a suggestion of what your next project should look like.”

Other Good Reads

Spruce up your organization’s donation page by following Network for Good‘s Tips for Creating the Best Donation Page Ever  (opens in a new tab).

Troubled by attendees’ lukewarm response to your event swag? Then check out EventManager Blog contributor Shawna McKinley’s four-step process  (opens in a new tab) on how to turn your swag “from drag to brag.”

If you work for a transportation association—or tackle a daily commute to work—you might be interested in this report on the success of Copenhagen’s bike infrastructure boom, via Co.Exist reporter Ben Schiller  (opens in a new tab).

(elenabs/ThinkStock)