Wednesday Buzz: The Impact of Micro Moments

Time efficiency has become increasingly important in both the social and the professional world.

Thanks to the constant connectivity of mobile devices  (opens in a new tab), there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”

Event Manager Blog has found that these “micro-moments”  (opens in a new tab) are increasingly significant when it comes to conducting a successful event for your organization and has created a list of sample scenarios, inspired by real tradeshows, that organizations could adopt for an upcoming event.

Providing accessible WiFi for itinerary information and using online forums to connect and network with fellow attendees are just a couple of the suggestions.

The post also recommends that organizations and companies start engaging attendees through micro moments before the event begins.

“Event participants now expect access to smart mobile resources even before they register to attend an event … as you plan for your next event, we recommend reviewing your technology choices carefully to ensure that your team can successfully cater to the attendees’ intent-rich, demanding micro moments,” Nishita Jain, senior director of digital marketing with a2z Inc.  (opens in a new tab), writes.

Tweet of the Day

Introducing Instagram for Hootsuite, a new way to manage your accounts on the go: http://t.co/zFGZVYGf9i  (opens in a new tab) pic.twitter.com/CUYgUzJ5z0  (opens in a new tab)

— Hootsuite 🦉 (@hootsuite) August 5, 2015  (opens in a new tab)

Social media management platform Hootsuite  (opens in a new tab) announced today that it will be partnering with Instagram. Organizations and companies will now be able to plan Instagram posts, let multiple people manage an account, and access all social media accounts from one single dashboard. For more information, click here  (opens in a new tab).

Other Good Reads

Need help gathering volunteers? Marketing blog Twenty Hats explains the secret to increasing your numbers  (opens in a new tab).

The business of viral videos has not stopped growing, thanks to the popularity of visual content and social media, as Wired reporter Davey Alba  (opens in a new tab) notes in his latest story.

With technology and trends always changing, how can your association keep up? Learn how your organization can be “agile” with nonprofit blogger Kivi Leroux Miller’s second installment in her four-part series  (opens in a new tab).

(Melpomenem/ThinkStock)