Friday Buzz: GoPro Shines a Spotlight on Nonprofits

In a world of viral videos and short-lived internet content, the pressure to share new, engaging stories can be a burden for nonprofits. Because engagement and awareness promotion are central to an organization’s success, this struggle can be especially harmful to those hoping to inspire change.

Good news on that front: GoPro  (opens in a new tab) founder and CEO Nick Woodman has announced the GoPro for a Cause  (opens in a new tab) program. It’s designed to help nonprofits reach their goals by providing them with GoPro cameras, financial support, and help from professional video producers and distributors.

“From the beginning we’ve had a vision to scale GoPro as a platform to inspire,” Woodman said in his announcement  (opens in a new tab). “Our goal with GoPro for a Cause is to help social causes inspire a global audience with their stories.”

The list of nonprofits already involved in the program include St. Jude Children’s Research Hospital  (opens in a new tab), the Mauli Ola Foundation  (opens in a new tab), and Bicycles Against Poverty  (opens in a new tab).

Tweet of the Day:

Woah, #ONA15keynote  (opens in a new tab) is the #1 trending topic in the US. pic.twitter.com/FKmHyFsqYT  (opens in a new tab)

— Zack Stanton (@zackstanton) September 25, 2015  (opens in a new tab)

An important discussion about online harassment hit the top of Twitter’s charts today during the final keynote address of the Online News Association’s annual conference. Titled We Belong Here: Pushing Back Against Online Harassment  (opens in a new tab), the discussion became a must-watch for anyone facing the darker side of online discourse.

Other Good Reads

Building an online presence is like building a house. You won’t get good results if you don’t have the right tools. Hootsuite has some fresh suggestions  (opens in a new tab) for organizations looking to restock their social media tool belt.

Congress may turn to you for renewable energy. In a letter published in the LaCrosse Tribune  (opens in a new tab), Minnesota Sen. Amy Klobuchar (D) shared her hope that  Congress will pass the Nonprofit Energy Efficiency Act, which will encourage nonprofits to help find solutions for clean energy.

Need help with fundraising? There’s an app for that. Posiba  (opens in a new tab), an information service, has announced the launch of its new app, Givn  (opens in a new tab), which could make it easier for organizations to solicit and collect donations.

(Marcin Milewski/StockSnap)