Wednesday Buzz: A Unique Way to Support Soldiers

With Veterans Day quickly approaching, your association may be planning to raise money or advance workplace initiatives to support the men and women who have served in the military. But the Colorado nonprofit The Home Front Cares  (opens in a new tab) (THFC) is putting a spin on traditional support: The organization will be selling ready-to-eat meals, commonly known as MREs in military terms, for an “MRE Lunch Day” November 10.

Proceeds will provide support for veterans and military families. THFC also hopes the sale will give people a better understanding of military life.

“Anyone can put a bumper sticker on their car, but it takes a real American to put an MRE in your mouth,” THFC’s website states  (opens in a new tab).

April Speake, THFC’s executive director, says the sale is also a way to show unity between the civilians and military families in Colorado Springs.

“We wanted to do something for Veterans Day that would let our community show solidarity and support with our veterans,” Speake said in a statement  (opens in a new tab).

Tweet of the Day:

5 Marketing Strategies for Small, Scrappy #Content  (opens in a new tab) Teams http://t.co/prbDfp8Rxd  (opens in a new tab) pic.twitter.com/4fwC2ZahMI  (opens in a new tab)

— Ceros (@Cerosdotcom) September 21, 2015  (opens in a new tab)

Just because your organization doesn’t have a huge marketing team, that doesn’t not mean you can’t make an impact. On the Ceros blog  (opens in a new tab), content marketing pro Ashley Taylor Anderson offers tips to help any association make its presence known.

Other Good Reads:

A new report finds that math scores in the U.S. have declined. Carol Burris, executive director of the Network for Public Education Fund  (opens in a new tab) has a unique perspective on those numbers and what the report means for the future  (opens in a new tab).

Unfamiliar with what your organization’s product manager actually does, or why your association may need someone filling in a similar role? Greylock  (opens in a new tab) Product Manager Josh Elman has an extensive breakdown of the role in this Medium post  (opens in a new tab).

Take a break and treat yourself in honor of National Chocolate Day. Get a bite of history to go along with your sweet of choice with the Smithsonian’s look at one of the world’s most beloved desserts  (opens in a new tab).

(Stocktrek Images/Thinkstock)