The Longest (and Best) Content Marketing Post Ever

It’s not a physical book, but at 30,000 words this blog post may as well be one.

The Content Marketing Handbook  (opens in a new tab), written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”

The blog post looks at Priceonomics’ success as a content marketing and data company  (opens in a new tab) and its experiments with selling and distributing information. Dhar dives into social media marketing, networking in the industry, writing well, utilizing search algorithms, and sharing information. He also touches on content and why it matters for organizations as a whole.

Everyone’s buzzing about this new resource:

So, I wrote a 30,000 word blog post about the formula behind the Priceonomics Blog. https://t.co/nL3mRzneud  (opens in a new tab) pic.twitter.com/eE3DYu0YUT  (opens in a new tab)

— Rohin Dhar (@rohindhar) December 9, 2015  (opens in a new tab)

whoa! here’s an awesome resource to kick start your content marketing campaign #startup  (opens in a new tab)https://t.co/zoFS0IRfRv  (opens in a new tab) pic.twitter.com/4RWiQ0ZEqz  (opens in a new tab)

— Chirag Aggarwal (@exagil) December 10, 2015  (opens in a new tab)

Pricenomics, good bed time reading for content marketers:https://t.co/wm7ZK3Yv83  (opens in a new tab)

— Shaon Diwakar 👨🏽‍💻 (@shaond) December 10, 2015  (opens in a new tab)

But why publish a blog post for free rather than sell this as a book? It was an experiment, of course.

“At Priceonomics, we believe that content is media that is basically free to consume but that is bundled with something else that costs money,” Dhar writes.

Dhar says, while many companies rely on advertising, Priceonomics uses paid seminars and events to fund its work.

If the lengthy blog post is too much, Dhar provided a six-page summary  (opens in a new tab) [PDF] for those who just want to skim the information.

Meeting Mistakes

What are you doing wrong? New research from enterprise intranet company Igloo Software shows that that almost half of the employees at many organizations think meetings are unproductive.

Nicole Fallon Taylor at Business News Daily offers experts’ insights  (opens in a new tab) on a few aspects people could improve about their meetings, including the the avoidance of buzzwords and the very necessity of a meeting itself. Take a look.

Links for Your Day

Are you on Facebook’s intranet competitor site? Over on CMSWire, Carrie Basham Young  (opens in a new tab) tells you how to get on Facebook at Work and use it for whatever it may be worth.

“We’re all in this together.” That’s one phrase leaders should say to boost their credibility; Inc. contributor Lolly Daskal shares 12 phrases  (opens in a new tab) to use as a leader.

Work aside, the holiday season is in swing. Jennifer Cohen, a contributor at Forbes, provides several ways  (opens in a new tab) successful people use the holiday season to their advantage, including taking time to “de-stress.”

(iStock/Thinkstock)