Article Fundraising 2 min read
Friday Buzz: A Friendly, Partisan Donation Duel
A popular nonprofit political magazine boosts reader donations by encouraging a little friendly competition with its larger rival. Also: Could "Happy Birthday" finally be free of copyright?
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December is an important month for two bastions of independent political journalism: Reason and Mother Jones.
The former is a popular libertarian magazine whose roots go back nearly five decades; the latter is a larger progressive icon that will celebrate its 40th anniversary in February. Both are operated by nonprofit foundations, so theyâre focused on getting donations at the end of the year.
Naturally, this creates a perfect opportunity for friendly competition, something noted earlier this week by the New York Observer (opens in a new tab). See, Reason Editor-in-Chief Matt Welch saw Mother Jonesâ donation-encouraging blog post, âThereâs One Piece of Democracy That Fat Cats Canât Buy (opens in a new tab),â and he saw the perfect piggybacking opportunity. He wrote a post of his own, âDonate to Reason in the Webathonâs Final Hours, Because You Want to Crush Mother Jones Like a Grape! (opens in a new tab),â that copy-and-pasted large chunks of the Mother Jones post and added links to Reasonâs donation drive.
âWe want our fundraiser to be bigger, and its percentage of our overall operating budget to be much bigger,â Welch wrote. âIn order to ensure that, letâs quote from their pitch.â
Most nonprofits couldnât get away with anything nearly that snarky (but, it should be noted, meant in good fun). However, it worked for Reason, which drove $246,000 in donations last week, about 10 percent more than its previous record (opens in a new tab).
Mother Jonesâ campaign, by the way, is still going (opens in a new tab), with a goal of raising $200,000.
A Settlement to Celebrate
Congratulations, restaurant servers and filmmakers: “Happy Birthday” is now in the public domain. https://t.co/lgWwef1lTZ (opens in a new tab)
â consumerist (@consumerist) December 11, 2015 (opens in a new tab)
Last month, we pointed out the convoluted copyright history (opens in a new tab) behind âHappy Birthday,â one of the most popular songs in the English languageâand a tune for which one association was vying for copyright ownership.
But that might be about to change, thanks to a settlement announced this week that will likely put the tune in the public domain. The primary party in the settlement was Warner/Chappell Music, but the Association for Childhood Education International, which intervened in the case last month arguing it had a claim to the song, was also party to the settlement (opens in a new tab). Thatâs a good a sign, experts say, that the song will finally be free of copyright once and for all.
So our question is: Whereâs the cake?
Other Links of Note
âThe key to making mistakes is not the mistake, but what you do AFTER youâve determined youâve made a mistake.â â Effective Database Managementâs Wes Trochlil, discussing the nature of mistakes (opens in a new tab).
How concerned should you be about ransomware? Delcor breaks down the risk, and what can be done to mitigate it (opens in a new tab).
One inbox to rule them all: If you have a lot of web mail in a lot of different places, you might find Yahoo Mailâs new integration with Gmail (opens in a new tab) pretty handy. It also integrates with Microsoft Outlook and AOL Mail, by the way.
(iStock/Thinkstock)
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