Lena Dunham Gives Indie Bookstores Her Support

Lena Dunham wants you to shop on Small Business Saturday.

The creator and star of HBO’s Girls is joining forces  (opens in a new tab) with the American Booksellers Association (ABA)  (opens in a new tab) to push support for independent booksellers.

Ahead of the Thanksgiving-weekend shopping rush, she’ll be headlining the Indies 2016 campaign  (opens in a new tab) to advertise the niche shopping option. Then, on November 26, Dunham will lend a helping hand.

“Even though my professional comfort zone tends to extend no further than my own bed and personal stash of carbohydrates, I’ll be emerging from under my comforter to hit the floor of Book Soup in Los Angeles on Saturday, November 26, to join the bookselling fun,” Dunham quips in a letter about her role  (opens in a new tab) with ABA and Indies First.

Dunham highlights the great community these independent booksellers host.

“The community you find in these stores is unique because it’s about feeling seen in the most surprising of places. It’s the same amount of recognition which makes a good book great,” she said  (opens in a new tab). “It’s when you suddenly catch in somebody else—a bookseller, a shopper, or visiting author—some lovely, secret thought, or dream, or feeling that you were sure was yours alone.”

“Independent bookstores let us find one another. That’s something worth celebrating.”

Video of the Day

Everything is about the millennials. But it shouldn’t be all about the largest generation to date.

IMPACTS’ Coleen Dilenschneider says, hey, there are other generations to cater to. In a new video and a detailed piece for her blog, Know Your Own Bone, she highlights a couple of truths  (opens in a new tab) of what marketing to millennials means for other demographics.

Additional Links of Interest

What if your association offered virtual memberships? Not everyone can show up physically, and you may offer products and services professionals can enjoy from afar. Callie Walker at MemberClicks looks at the value and capacity of  (opens in a new tab)virtual memberships.

Newsletters are a powerhouse. However, they have to be good. On consultant Frank J. Kenny’s blog, writer Christina Green shares three quick and simple strategies  (opens in a new tab) for your association’s newsletter.

One-touch mobile payment systems are the next frontier. Apple Pay is rolling out to mobile and web platforms this week. See James Vincent’s report  (opens in a new tab) at The Verge.

(Fortune Live Media/Flickr)