A single stat shows how much associations have diversified from a dues-driven business.
Average revenue from association dues
Total revenue: 95.7%
Trade associations: 45.4%
Professional associations: 30%
On average, membership dues are the single largest revenue stream for associations, but over the years the current has slowed. According to the ASAE Foundation’s Association Operating Ratio Report, 15th Edition, an average of 45.4 percent of trade association revenue flows from membership dues, while professional associations report an average of just 30 percent. Back in 1953, when the report was first published, membership dues brought in an average of 95.7 percent of an association’s total revenue. These days, tradeshow booth fees and meeting and convention registration fees are making up increasingly large shares of total association revenue.
Source: ASAE Foundation, Association Operating Ratio Report, 15th Edition