Tuesday Buzz: Trends Shaping the Events Industry

Meetings are a vital part of the association space, so it’s important that event professionals keep up with the latest technology and upgrades.

Inc. shares three trends that are transforming  (opens in a new tab) the events industry.

These days, digitally savvy attendees expect a mobile ticketing experience, which will require organizations to upgrade their ticketing capabilities.

“Companies can leverage ticketing to provide an end-to-end user experience to the fan rather than just a transactional exercise of purchasing a ticket,” writes contributor Drew Hendricks.

He also says virtual reality may have a greater impact on tradeshows. VR headsets are regularly popping up at tech shows like CES. Could a VR experience eventually replace attendance?

Check out Hendricks’ article for more.  (opens in a new tab)

Member Messaging

Communicating w/ your members can be tough – unless you can identify messages they actually WANT to hear: https://t.co/U2ACLRemVr  (opens in a new tab) #assnchat  (opens in a new tab)

— MemberClicks (@MemberClicks) March 13, 2017  (opens in a new tab)

You may be talking to your members all the time, but are you telling them what they want to hear?

The MemberClicks blog shares a few key messages that will inspire  (opens in a new tab) your members to listen up.

First is to make sure you’re communicating your mission. Members may have only joined because of benefits and networking opportunities. Help them understand how and why you’re advocating for them.

Also, keep them up to date on your association’s progress. What have you achieved? Have you gained new members? Helped get legislation passed? If your members can see your successes or your challenges, they’re more likely to stay engaged.

Other Links of Note

Google launches a new video app. Uptime lets friends and connections watch YouTube videos at the same time, reports  (opens in a new tab)Ars Technica. 

Be a better copywriter. The Moflow blog shares helpful tips for writing a nonprofit “about” page  (opens in a new tab).

Tell a compelling story. Buffer details 11 storytelling formulas  (opens in a new tab) that can help boost your social media marketing efforts.

(iStock/Thinkstock)