Data Nugget: Secure Browsing For Members

Associations can take simple steps to protect a member’s digital security, but in a recent benchmarking study from Pedalo, a British design and marketing firm, half of sites tested—five out of 10—were not using the technology.

Secure browsing, otherwise known as “https,” is a widely adopted measure that protects an individual’s information and security online. Forgoing secure browsing puts members at risk and can erode their confidence in their association.

The study scored association websites according to a list of criteria related to user experience and membership engagement. Here’s how the sites averaged:

Content Layout: 64 out of 100 points

Clarity of Message: 53 out of 100 points

Trust and Security: 52 out of 100 points

Help: 46 out of 100 points

Mobile: Friendly 41 out of 100 points

Source: A Report on the Current State of User Experience on Membership Websites, Pedalo, 2016

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