Article Marketing / Communications 1 min read
Tuesday Buzz: Facebook Plans to Certify Journalists—With Poynter’s Help
Facebook partners with a journalism nonprofit to teach the news industry how to best take advantage of the platform. Also: Marketers are turning to more channels for social listening.
Heads up: this content is over 5 years old, so some information may be out of date.
Facebook and the Poynter Institute, a leading journalism training nonprofit, have joined forces to create the Facebook for Journalists Certificate (opens in a new tab).
A Facebook blog post published Monday (opens in a new tab) announced that the free, three-course certificate is designed “to make it easier for journalists to utilize Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.”
The certificate program is part of the Facebook Journalism Project, the social media giant’s endeavor to improve its relationship with the news industry.
“We’re honored, indeed, that Facebook is working with Poynter on this innovative certificate,” Poynter President Tim Franklin said in a statement (opens in a new tab). “Poynter’s prominence as a voice for independent journalism combined with our expertise in training makes us the perfect partner to provide this high-quality, relevant program.”
Social Listening
Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening https://t.co/2cKitsZqiH (opens in a new tab) #smm (opens in a new tab) #marketing (opens in a new tab)
— Kait Solomon (@KTSolomon) April 11, 2017 (opens in a new tab)
Speaking of social media, many organizations have expanded their social listening performance beyond Facebook and Twitter.
Ragan’s PR Daily, citing a recent Clutch survey, reports that most marketers are now performing social listening on Instagram, YouTube, and LinkedIn (opens in a new tab). A significant number of marketers also turn to Medium and Reddit for social insights.
Social media monitoring can be used to help attract new members, get feedback on content, or analyze the competition.
Other Links of Note
Successful leaders. The Moery Company shares three essential traits of top association CEOs (opens in a new tab).
New private messaging feature. Instagram rolls out an amped-up direct messaging product (opens in a new tab), according to TechCrunch.
Worried about losing data? BizTech Magazine shares ways to prevent cloud disasters (opens in a new tab).
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