Data: Wild for Wearables

Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market penetration is slowing, according to a recent study by Deloitte. But consumers are increasingly sporting mobile devices on their wrists—and this trend means wearables may represent the next wave of digital adoption. Which begs the question: How can associations take advantage of this emerging opportunity to reach their members wherever they are?

Which devices do you own or have ready access to?

Smartphone

2016

2015

2014

Tablet

2016

2015

2014

Smart Watch

2016

2015

2014

Fitness Band

2016

2015

2014