Wednesday Buzz: Add Audio to Your 2018 Marketing Strategy

We all know that video can be an effective marketing tool. But while we’re focused on that medium, are we disregarding the potential of audio content?

As audio content consumption increases, CMSWire makes a compelling case for adding audio to your marketing strategy  (opens in a new tab).

You’ve probably given podcasts and webinars at least some consideration, but you should also consider experimenting with audiograms. An audiogram is a clip of audio content overlaid on an image.

“Audiograms make audio content easier to share across social media, and give some vibrancy to your content that would otherwise give listeners nothing to look at as they listen,” writes Kaya Ismail. Create your own using radio station WNYC’s audiogram generator here  (opens in a new tab).

Also, take into account the rise of voice commands. Alexa and Google Home are entering into more households, and voice search is on nearly every smartphone. It’s time to think about how your association is going to respond to this new type of tech. Brainstorm Alexa skills that you can create to benefit your members. And in the same way you’re thinking about search engine optimization, you should also be strategizing on voice search optimization.

Musk Leadership Lesson

Wanted again to send a note of deep gratitude to Tesla owners WW for taking a chance on a new company that all experts said would fail.

So much blood, sweat & tears from the Tesla team went into creating cars that you’d truly love. I hope you do.

How can we improve further?

— Elon Musk (@elonmusk) December 26, 2017  (opens in a new tab)

Between running electric car company Tesla and aerospace company SpaceX, entrepreneur Elon Musk is one of the most cutting-edge leaders of his generation. Certainly, there must be plenty of leadership lessons to learn from a titan of success, but one recent and valuable takeaway is the power of a simple “thank you.”

On December 26, Musk took to Twitter to thank Tesla customers for supporting his company. He then asked a simple question: “How can we improve further?”

CNBC reports on the thousands of responses  (opens in a new tab) Musk received from this one tweet, including more than 16,000 comments.

“The next car I purchase will be a Tesla,” responds one commenter. “What a creative, innovative, responsive CEO.”

Other Links of Note

Does your nonprofit use a payment processor? Digital marketing expert John Haydon says a payment processor is not  (opens in a new tab) a “nice-to-have;” it’s a must-have.

There probably isn’t an association out there that doesn’t want to see its email subscriber list grow. The Wild Apricot blog shares several incentives to entice people to sign up  (opens in a new tab).

Have you tried the BRAVE leadership framework? Forbes reveals how to live it in 2018  (opens in a new tab).

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