Monday Buzz: Customizable Memberships

You’ve heard the old expression: You get what you pay for. But these days, people pay only for what they want—not everything they could get. We see that come to life with cable cord-cutters who don’t want to pay for channels they don’t watch.

So, as consumer offerings become more personalized and flexible, your membership offerings should keep pace.

“By offering a variety of membership levels at your association or chamber, you’re giving people the opportunity to customize their membership (thus boosting the chances they’ll stay with your organization),” writes Callie Walker in a new MemberClicks blog post  (opens in a new tab).

Walker goes on to provide a few ways to create new levels. Start by considering how many levels you should offer and what they should cost.

“It’s recommended to have at least two or three membership levels, but depending on your staff size and the makeup of your organization’s membership, you may need more in order to sufficiently meet the needs of your varying membership segments,” she writes.

Seamless Experience

When the interaction is easy, intuitive, and maybe even fun members engage. Add friction, and they don’t. https://t.co/klgqOg0MnP  (opens in a new tab) #ASAE  (opens in a new tab) #AssnChat  (opens in a new tab)

— Amanda Lea Kaiser (@AmandaLeaKaiser) April 16, 2018  (opens in a new tab)

Are you unintentionally making it difficult for people to sign up or stay with your organization?

A new Smooth the Path post from Amanda Kaiser explains why your organization has to provide a “frictionless” experience  (opens in a new tab).

In order to do that, she says your organization needs simple membership tiers, easy access to other members, professional development resources, and “timely, valuable new member messaging that solves the problem they currently have.”

Other Links of Note

In order to grow subscribers, some publishers are providing access  (opens in a new tab) to editorial staffers, according to Digiday. Could this type of approach work for your organization?

Don’t miss out on the latest educational resources. Reid All About It lists helpful articles and webinars  (opens in a new tab).

Keeping up with the latest event tech can be exhausting. Here’s a roundup of mobile audience engagement apps from Event Marketer  (opens in a new tab).

(Jirsak/iStock/Getty Images Plus)