Friday Buzz: Women’s Nonprofit Welcomes Men

A women’s nonprofit professional group focused on email marketing is opening its doors to men. Yesterday, Women of Email announced that it was expanding its program to include men as mentors to members.

“Our male allies have been invaluable in leveraging their visibility and resources to bring attention to Women of Email and our mission,” said April Mullen, Women of Email cofounder and treasurer, in a statement  (opens in a new tab). “For those who would like to get more involved, we’re introducing a meaningful opportunity to work directly with our members to help accelerate their careers.”

These new “MENtors” will be matched with members who participate in the group’s short-term mentorship program.

“I’ve been a huge fan and supporter of WoE since its inception, and so I am humbled and honored to be the first MENtor for WoE,” said Loren McDonald, marketing evangelist for IBM Watson Marketing.

#MyXDP

ASAE’s Xperience Design Project continues today in National Harbor, Maryland. The two-day experience was designed for association professionals who are looking to create more valuable and creative events. This year’s theme is “Escape.”

“Don’t be afraid to ESCAPE—break free from better sameness—think about your events in ways that feel wrong, different…even crazy,” says the XDP site. “Because that’s where game-changing ideas happen.”

Check out the XDP site for more information  (opens in a new tab), and follow the #myXDP hashtag on Twitter for live updates.

Music to my ears… “Don’t stick to the herd” ever! Breathe #life  (opens in a new tab) into your #events  (opens in a new tab) #myXDP  (opens in a new tab) pic.twitter.com/VswIHRYNON  (opens in a new tab)

— Dani Duran Baron (@daniduran) April 20, 2018  (opens in a new tab)

Great view of the river during the Idea Accelerator sessions! #myXDP  (opens in a new tab) pic.twitter.com/YNfTMojRnD  (opens in a new tab)

— Kristin (Downs) Kessler (@kristinalexiis) April 20, 2018  (opens in a new tab)

Relive the glory that was the first day of #myxdp  (opens in a new tab) 2018!

Full video is on YouTube:https://t.co/LbxagyBWIX  (opens in a new tab)

cc @XDPbyASAE  (opens in a new tab) pic.twitter.com/DzPEKrRsCU  (opens in a new tab)

— 16 years of song a day (@songadaymann) April 20, 2018  (opens in a new tab)

Other Links of Note

Does your association give awards? BizBash shares several creative ideas for trophies to hand out at your next event  (opens in a new tab).

Talking about organizational culture can be difficult. Entrepreneur shares tools to make it easier  (opens in a new tab).

Are you taking advantage of Instagram Stories? It’s become a traffic driver for many publishers, reports Digiday  (opens in a new tab).

(poba/E+/Getty Images Plus)