Monday Buzz: Benefits That Make It Hard to Quit

Amazon announced in April that it was raising the annual price of Prime membership from $99 to $119. The extra $20 fee may prompt some members to drop their membership, but before one could hit the cancel button, Amazon announced a new perk.

This summer, Amazon will be rolling out Whole Foods discounts to Prime members, reports Business Insider  (opens in a new tab), adding additional value to the membership.

While it’s tough for associations to compete with the scale of Prime benefits, there’s clearly something to learn about providing benefits that are hard to leave behind. Also, take a cue from Amazon’s smart communications plan here—make an announcement about a fee raise and then quickly follow it with a new perk.

“As Amazon adds services, it wants to make sure that when customers take a second look at whether they’re really getting value for their money after the price increase, they’re satisfied with their membership and will renew another year,” writes Dennis Green for Business Insider.

SEO Ranking

Fresh from WildApricot The Top 7 SEO Tips for Nonprofits Who Want to Rank #1 https://t.co/Ey6VwkSgNa  (opens in a new tab)

— P̲a̲m̲e̲l̲a̲ ̲G̲r̲o̲w̲ (@PamelaGrow) May 17, 2018  (opens in a new tab)

Have you been neglecting SEO? Google is a key traffic driver for many organizations, and there is a lot your group can do to improve its rankings.

When it comes to your content, make sure that you’re using keywords in the title and up to 15 times throughout the article, suggests a recent Wild Apricot post  (opens in a new tab). Add those keywords as alt text to images as well to give your page a little extra SEO juice.

The post goes on to provide other ways to use keywords strategically.

Other Links of Note

AI may soon revolutionize the workplace. CMSWire shares how  (opens in a new tab).

Infographic of the Day: All organizations need to be aware of cyberthreats. MultiBriefs shares a graphic that reveals why the biggest threat may be internal  (opens in a new tab).

Be more human. Generocity makes a strong argument for using “people-first” language  (opens in a new tab).

(AdrianHancu/iStock Editorial/Getty Images Plus)