Article Marketing / Communications 1 min read
Data Nugget: Ask Them Anything
The rise of voice-enabled digital assistants, and how things could grow from there.
Heads up: this content is over 5 years old, so some information may be out of date.
Got a burning question? If you’re like a lot of other consumers, you may be turning more often to a voice-enabled digital assistant like Siri, Alexa, Cortana, or Bixby to find an answer. According to the Pew Research Center, almost half of all Americans (46 percent) said they’ve used one.
And as this technology begins to seep into our everyday life—from voice-enabled showers (opens in a new tab) to TV remote controls to automobiles—at least for now, Americans seem content to ask for help via their smartphone, computer, or tablet, and using standalone devices like Google Home or Amazon Echo.
Percentage of U.S. adults who use digital voice assistants on various devices:
42 percent: Smartphone
14 percent: Computer or tablet
8 percent: Standalone device
3 percent: Other device
Source: Pew Research Center (opens in a new tab), Fact Tank, December 12, 2017
(Amazon)
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