Article Marketing / Communications 2 min read

Friday Buzz: Drive Revenue With Member Communications

Make the most of your member communications by using them to generate nondues revenue. Also: Should tech giants be subject to antitrust regulations?

Raegan Johnson

June 1, 2018

Heads up: this content is over 5 years old, so some information may be out of date.

Whether it’s a blog or a print magazine, your content doesn’t just spread the word about your organization. It can also help to grow your nondues revenue.

A smart revenue-generating strategy starts with hiring the right people. “Finding what works for your unique organization is going to take the brightest minds in the industry to formulate, implement, and constantly evolve a strategy that works for you,” writes Kira Krewson in a recent Naylor Association Solutions blog post  (opens in a new tab).

Keep in mind that you’ll also need to stay nimble, because the world and member expectations are changing rapidly. “If nondues revenue isn’t where you want it to be, chances are your member engagement isn’t, either. Why is that?” asks Krewson.

Data Economy

The world’s most valuable resource is no longer oil, but data https://t.co/2iNks6Cc6J  (opens in a new tab)

— The Economist (@TheEconomist) May 31, 2018  (opens in a new tab)

Facebook, Amazon, and Alphabet are three of the most valuable companies on the planet, in large part because of the massive amount of consumer data they possess.

“Such dominance has prompted calls for the tech giants to be broken up, as Standard Oil was in the early 20th century,” notes The Economist  (opens in a new tab).

In the past, the magazine has argued against trust-busting for the big internet companies, but these days, the sheer volume of data generated from use of the web and connected devices “changes the nature of competition.”

“Internet companies’ control of data gives them enormous power,” says The Economist. “Old ways of thinking about competition, devised in the era of oil, look outdated in what has come to be called the ‘data economy.’ A new approach is needed.”