Daily Buzz: Be a Brave Leader

If you’re in a leadership role, you know that your decisions can spell success or failure for your organization. And as you gain experience, those decision don’t get any easier—you just get braver.

“Bravery is the result of confidence developed from both repeated success and repeated failure,” says Joseph Pearlman in a post from Inc.  (opens in a new tab) “Often the bravest people aren’t the ones who have had all doors sail open and who have had their ideas welcomed with open arms all the time—they’ve actually had a mix of both.”

To build courage in your work—and life—Pearlman advises starting small. Find a way to make small ventures outside of your comfort zone, and use your skills to help boost confidence. Eventually, you’ll develop a habit of bravery that will lead you and your team to success.

Blogs: Your Conference’s Content Home Base

Are Blogs Passé? #meetingsprofs  (opens in a new tab) and #eventprofs  (opens in a new tab) let us know your thoughts on this great article by @pcmaconvene  (opens in a new tab) https://t.co/KtqPNYNLlk  (opens in a new tab) #assnchat  (opens in a new tab)

— MTCC Events (@MTCC_Events) September 6, 2018  (opens in a new tab)

To blog or not to blog? That is the question, especially when considering your meeting marketing strategy. According to Content Marketing Institute’s 2018 B2B Trends Report  (opens in a new tab), 79 percent of respondents said blogs are one of the top platforms used to distribute content—yet many people choose to consume information in ways other than the written word.

So, where does that leave your blogging strategy?

PCMA Convene blogger Dave Lutz says  (opens in a new tab) conferences, especially, should leverage blogs as a home base to host your organization’s narrative. “You don’t have to call it a blog, but you do want the built-in functionality of a good blogging platform,” he says. “You should own the turf where your content resides and it shouldn’t be behind a membership wall. In addition, it should be linkable and include original content for multiple conference years.”

Other Links of Note

The latest hot metric in marketing: YouTube watch time. To measure consumer attention, marketers should amp up their YouTube strategies  (opens in a new tab), from CMSWire.

Facilitating your next meeting? Jeffrey Cufaude, creator of the Idea Architects blog, shares 12 questions to ask yourself beforehand  (opens in a new tab) to ensure your meeting is useful and productive.

Beware collaborative overload. Nonprofit thought leader Beth Kanter explains how meetings, emails, and constant interruptions  (opens in a new tab) can lead to team burnout and lost productivity.

(BrianAJackson/iStock/Getty Images Plus)