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Article Membership 2 min read

Daily Buzz: Offer A Warm Welcome

Don’t skimp on the introductory planning, a membership expert states. Also: Google’s Inbox is going away, but there are ways to keep the spirit alive in Gmail.

Heads up: this content is over 5 years old, so some information may be out of date.

When you roll out the welcome mat for new members, are you giving them everything they need to get oriented in your community?

In a new post for the YourMembership blog  (opens in a new tab), Peggy Smith, Community Brands’ director of marketing and membership solutions, notes that when new members join, they often form opinions fast, and they need some guidance on how to get involved.

She recommends offering a welcome packet, as well as a personal—not automated—note to welcome them to your organization. AndĀ after that, give them a direction so they can start digging in.Ā ā€œHelp new members feel comfortable right away by letting them know how your organization works, what to expect next, and where to go for information,ā€ she writes.

Check out the full post  (opens in a new tab) for some ideas on how to onboard your newbies the right way.

Boxed Out

For more than four years, Google’s most ambitious rethink of email hasn’t been Gmail. The company came up with an ambitious redesign called Inbox in 2014  (opens in a new tab), and that alternate interface has been a key tool for power users.

Sadly for fans, the company announced it would shut down Inbox next year, with the goal of bringing some of its best features to the recently redesigned Gmail. (People aren’t happy  (opens in a new tab).)

As Fast Companyā€˜s JR Raphael notes, not all of the Inbox features have made it into Gmail yet, which led him on a mission to see if they could be re-created. Here’s where Raphael got with the process  (opens in a new tab).

RIP Inbox. You were a good client.

Other Links of Note

Luck isn’t an accident. At GQ, Stanford professor Tina Seelig suggests there are ways to ā€œengineerā€ good fortune  (opens in a new tab) in your favor.

Prompt some new ideas. Jeffrey Cufaude of Idea Architects offers some design prompts  (opens in a new tab)Ā to help boost your event design.

Brevity, please. In a recent interview, LinkedIn CEO Jeff Weiner argued that the biggest problem with email  (opens in a new tab) is that people write too dang much.

(clu/iStock/Getty Images Plus)

Ernie Smith

Ernie Smith is a former senior editor for Associations Now.

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Tags: #community data #Membership #onboarding

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