Daily Buzz: Web Audits, Google Style

Designing a website is about much more than design: It’s also about performance, SEO, accessibility, and new development techniques—just to name a few factors.

Now, Google has launched a new tool to help developers create websites that hit the mark in all areas. Called web.dev  (opens in a new tab), the portal lets developers audit their websites, scores them against best practices, and then provides lessons on next steps developers can take to improve the sites.

“Will our search rankings improve if we fix the descriptive text issue with our links? I doubt it. But overall, Google hopes that if you take these factors into consideration, it will lead to a better user experience for your users on your website,” says Barry Schwartz in a post on Search Engine Land  (opens in a new tab). “A better user experience may lead to more happy visitors, more links, more social shares, and who knows—maybe better rankings in Google as a result.”

Implementing Facial Recognition Tech

Is Facial Recognition Right For Your Event? https://t.co/t4SMgIZj0z  (opens in a new tab) @KrisFinger  (opens in a new tab) #associations  (opens in a new tab)

— Euclid Technology (@ClearVantage) November 13, 2018  (opens in a new tab)

**Facial recognition is the next frontier in event technology. **The tech can streamline many meeting processes, including check-in, cashless transactions, and session tracking. But it also comes with additional safety concerns.

When looking for a facial recognition technology partner, SmartSource recommends asking the following  (opens in a new tab):

• Where is the face data stored, and who can access it?
• What else will it be used for?
• How will attendee data be deleted after the event?
• What about false positives?

From there, be transparent with guests about how the data will be used so everyone can enjoy the meeting while feeling that their personal information is secure.

Other Links of Note

So you’re redesigning your nonprofit’s website. Here are the six things it needs to be functional and effective  (opens in a new tab), from Nonprofit Hub.

Defining your niche is one of the most important yet overlooked parts of any content strategy. Nonprofit Marketing Guide explains how to pick the keywords that represent your niche  (opens in a new tab).

Sparking emotional connections at your meetings can boost attendee engagement. BizBash offers five rules planners should follow to make those connections happen  (opens in a new tab).

(Google)