Article Membership 1 min read
Membership Hack: Virtual Town Halls
The National Association of Home Builders hosts virtual town halls every month with its state and local affiliates, providing a regular forum for both staff and volunteers to swap ideas about membership.
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How to hack it? Every third Thursday of the month, the National Association of Home Builders (NAHB) invites its members to join a virtual town hall that focuses on an array of membership issues. The event format is an hour-long web conference moderated by two member volunteers.
April’s town hall conversation focused on membership recruitment (opens in a new tab) and highlighted several recruitment drives and membership strategies for growth. The topic for next month’s conversation is new-member onboarding and orientation (opens in a new tab).
Why does it work? There’s no set agenda or speaking order for the town halls. Every event is an open and free-flowing conversation that helps highlight some of the great ideas implemented by NAHB’s affiliates—a bottom-up approach to idea sharing.
What’s the bonus? After events, NAHB posts a recap of the conversation to its NAHB Now Blog (opens in a new tab). The write-ups summarize the conversation and ideas shared (opens in a new tab) and serves as evergreen content for members who might have missed the virtual event.
(MicroStockHub/iStock/Getty Images Plus)
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