Article Marketing / Communications 1 min read
Website Users’ Top Five Frustrations
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The B2B ratings and reviews firm Clutch asked website users to rate their biggest annoyances with browsing and site navigation. Nearly two-thirds (63 percent) said they would permanently abandon a site if it was unreliable, a UX issue that’s typically signified by broken links or pages with “404-error” messages. Slow page-loading speed also rated high on the list, especially for mobile users looking for immediate access to information.
Website Users’ Top Five Frustrations
Unreliability
Slow page load time
Pop-up forms
Advertisements
Paywalls/Forms
Source: Clutch, User Experience on Top Websites in 2018 (opens in a new tab), November 2018
[This article was originally published in the Associations Now print edition, titled “Data Nugget: Error Overload.”]
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