Daily Buzz: Change Your Mindset to Embrace Digitalization

Going digital? You’re not alone. Frank M. Waechter writes on Boardroom  (opens in a new tab) that digitalization is one of the key disruptors of the 21st century. The question is how far your organization wants to take it. While it might be tempting to go all-in, Waechter warns against it.

“Those who are successful take an incremental approach to digitalization,” he says. “Digital organizations don’t become so overnight, they work and rework their strategy until they are able to create new and stronger forms of engagement with their members. Therefore, it is wise to make gradual changes strategically, using carefully chosen digital tools to enhance existing and more traditional operational models.”

So, start small. And that doesn’t mean investing in new tools right away, either. Waechter recommends starting your digital transformation with a shift in mindset.

“Mindset is as important as tools when it comes to the digitalization of associations,” he explains. “The process starts with building digital skills into the association’s culture, bringing key stakeholders on board and breaking down silos before going all out.”

Then, come time to introduce new software, your team will have the foundational background needed to make the solution a success.

Why You Need a More Robust Onboarding Program

Most #associations  (opens in a new tab) do not onboard new members long enough. Maybe because they feel new longer than we think they do. https://t.co/D3uWDAgjfG  (opens in a new tab) #AssnChat  (opens in a new tab)

— Amanda Lea Kaiser (@AmandaLeaKaiser) September 16, 2019  (opens in a new tab)

How long are new members “new members”? Ask them, and you might find that their answers differ from the defintion your association operates on—which likely means your onboarding program might be lacking too.

“While most new members feel like new members from 0-3 years, many onboarding efforts only last 1 to 30 days. Most associations are not onboarding for nearly enough time,” says Amanda Kaiser on Smooth the Path  (opens in a new tab).

According to the New Member Engagement Study,  (opens in a new tab)groups with onboarding programs that extend seven months or more are more successful than shorter ones.

“If your new member retention rates are not where you want them to be, try extending your onboarding program to take members from feeling new to feeling engaged,” Kaiser says.

Other Links of Note

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When it comes to getting clicks, every word counts. Nonprofit Marketing Guide explains how to make the right word choices  (opens in a new tab).

Ever hear of “deepfakes”? While often associated with nefarious purposes like misinformation, they can also prove useful for more mundane reasons, as a new podcasting technology  (opens in a new tab) featured by The Verge shows.

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