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Membership Hack: Coffee Break Webinars

Are you tired of sitting through hour-long webinars? At the American Evaluation Association, members register for virtual “coffee break” sessions. Time commitment: 20 minutes.

Heads up: this content is over 5 years old, so some information may be out of date.

How to hack it? To add buzz and brevity to virtual learning, the American Evaluation Association hosts routine “coffee break” webinars  (opens in a new tab) that last just 20 minutes—about the time it takes to finish your cuppa joe.

The format keeps presenters on their toes, and each session delivers a bite-sized amount of information on niche topics, including evaluation tools and practices. Here’s an example of what an AEA coffee break looks like  (opens in a new tab).

Why does it work? Each session is a microlearning opportunity for members to advance their professional development. After the webinar, the recording is made available to members only for playback in AEA’s Digital Knowledge Hub  (opens in a new tab), an on-demand library.

What’s the bonus? If a topic is too complex to explore in a single session, AEA compiles several webinars into a coffee break series that can be sponsored by a partner  (opens in a new tab).

(Valerii kosovskyi/iStock/Getty Images Plus)

Tim Ebner

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

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Tags: #Membership #micro-learning #Professional Development #Webinar

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