Article Meetings / Events 1 min read
Turning Event Data Into Action
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Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”
Proving ROI
Planning better future events
Post-event communications
Improving attendee experience
Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey (opens in a new tab), January 2017
[This article was originally published in the Associations Now print edition, titled “From Data to Action.”]
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