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Why Associations Love (or Hate) the iPhone 5

It has a bigger screen and a faster processor, but everyone’s got an opinion on Apple’s latest device.

Heads up: this content is over 5 years old, so some information may be out of date.

You may have read a few things about Apple’s new iPhone. The maps are terrible  (opens in a new tab)! It’s boring (but incredibly popular)  (opens in a new tab)! It’s the best thing since sliced bread  (opens in a new tab)!

The association world is chiming in, too. Just to give you an idea:

App developers are ready: The Application Developers Alliance  (opens in a new tab), which represents the interests of mobile developers, says the new iPhone offers challenges, but “developers are eager to take them on.” They’re excited about what’s ahead, too, citing a study  (opens in a new tab) the group recently released. “Only 62% of the U.S. online population use smart mobile devices, and only half use mobile apps,” the group said in a statement. “At the same time, about 1/3 of those who don’t yet use apps say they will start in the near future. We hope that this fall’s crop of new devices will put more mobile apps in the hands of consumers.”

Gaming groups love it: U.K. gaming organization TIGA is bullish on the device’s potential for gaming. “The staggeringly successful launch of the new Apple iPhone will be a major boost for the games industry … there will be more people than ever playing iOS games,” the association wrote in a press release  (opens in a new tab). Meanwhile, the Entertainment Software Association estimates that mobile gaming will become a $13 billion industry  (opens in a new tab) by 2014.

Standards groups hate it: ANEC, the European Association for the Co-ordination of Consumer Representation in Standardisation, is frustrated with Apple’s decision  (opens in a new tab) to switch the iPhone 5’s port to something completely different from the previous five iPhone models — along with most of its older iPods. “Apple has established itself as the cultural icon of the 21st century,” ANEC’s secretary general, Stephen Russell, said in a statement. “We are therefore dismayed that Apple seems ready to exploit its loyal fans by expecting them to pay for the fixes necessary to make Lightning compatible with all the existing devices using [the old iPhone plug].”

Manufacturers are frustrated: The Alliance for American Manufacturing isn’t happy that Apple’s iPhone 5, popular as it is, is largely produced in China  (opens in a new tab). “We may appreciate the technology but we’re bothered that the iPhone is not made in America,” they wrote.

Labor watchdogs are happier: The Fair Labor Association recently gave positive marks to Foxconn, the Chinese company that produces the parts for many of Apple’s devices, according to The Next Web  (opens in a new tab). “We are satisfied that Apple has done its due diligence thus far to hold Foxconn accountable for complying with the action plan, including the commitment to reform its internship program,” said Fair Labor Association President and CEO Auret van Heerden, in the group’s report  (opens in a new tab) [PDF].

Think you might be interested in buying a new iPhone? Think your office might be getting a whole truckload of them? Let us know in the comments.

The new iPhone is breaking sales records, and capturing everyone’s attention (photo by William Hook/Flickr)

Ernie Smith

Ernie Smith is a former senior editor for Associations Now.

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Tags: #mobile devices #Technology #toy industry

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